Our Process
At Gerard Design, every engagement begins with a thorough understanding of our client’s objectives. With that understanding in hand, we then follow a six-step communications process:
Discovery:
This is information gathering—interviews, print materials and Web research.
Strategy Development:
We boil everything we’ve learned about your company down to a key message and support it with a clearly written creative brief.
Creative Concept Development:
Using your key message as a filter, we explore creative concepts and layouts that best communicate your message.
Creative Execution:
We turn the creative concept into a creative reality. This is where design, copywriting, photography, and illustration converge.
Production:
From prepress (randoms, color corrections, composite proofs, plates) to printing (1/color, 2/color, 4/color+) to bindery, duplication, fulfillment, programming and mailing services.
Postmortem:
What went right? What can we do better next time? This important dialogue improves our understanding of your company’s communications needs.